Správná míra CTR neexistuje. Záleží na odvětví, konkurenci, typu klíčového slova a zejména na pozici reklamy.
Pokud máme uvést aspoň nějaké číslo pro základní představu, na první pozici se průměry CTR pohybují kolem 5 – 10%, od páté pozice zřídka překročí 1%.
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