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Měření výkonu online kampaní
Seznam všech článků, které se věnují měření výkonu Google Ads, Sklik a Facebook reklam. Podrobné návody, příklady z praxe, pokročilé tipy a triky.
Přehled ochrany osobních údajů
Tento web používá soubory cookie k vylepšení vašeho zážitku při procházení webem. Z toho jsou soubory cookie, které jsou podle potřeby kategorizovány, uloženy ve vašem prohlížeči, protože jsou nezbytné pro fungování základních funkcí webu. Používáme také soubory cookie třetích stran, které nám pomáhají analyzovat a porozumět tomu, jak používáte tento web. Tyto cookies budou uloženy ve vašem prohlížeči pouze s vaším souhlasem. Máte také možnost tyto soubory cookie odhlásit. Odhlášení z některých z těchto souborů cookie však může ovlivnit váš zážitek z procházení.
Nezbytné cookies slouží pro správné fungování webových stránek. Tyto soubory cookie zajišťují anonymně základní funkce a bezpečnostní funkce webu.
| Cookie | Délka | Popis |
|---|---|---|
| cookielawinfo-checkbox-advertisement | 1 year | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement". |
| cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
| cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
| cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
| cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
| cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
| elementor | never | This cookie is used by the website's WordPress theme. It allows the website owner to implement or change the website's content in real-time. |
| viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
Analytické soubory cookie se používají k pochopení interakce návštěvníků s webem. Tyto soubory cookie pomáhají poskytovat informace o metrikách počet návštěvníků, míru okamžitého opuštění, zdroj provozu atd.
| Cookie | Délka | Popis |
|---|---|---|
| _dc_gtm_UA-43570405-1 | 1 minute | No description |
| _ga | 2 years | This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors. |
| _ga_BLVN9GP0DJ | 2 years | No description |
| _gcl_au | 3 months | This cookie is used by Google Analytics to understand user interaction with the website. |
| _gid | 1 day | This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form. |
| _hjAbsoluteSessionInProgress | 30 minutes | No description |
| _hjFirstSeen | 30 minutes | This is set by Hotjar to identify a new user’s first session. It stores a true/false value, indicating whether this was the first time Hotjar saw this user. It is used by Recording filters to identify new user sessions. |
| _hjid | 1 year | This cookie is set by Hotjar. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. |
| _hjIncludedInPageviewSample | 2 minutes | No description |
| _hjTLDTest | session | No description |
| AMP_TOKEN | This cookie is set by Google Analytics - This cookie contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service. | |
| sid | 1 month | This cookie is very common and is used for session state management. |
Reklamní soubory cookie se používají k poskytování relevantních reklam a marketingových kampaní návštěvníkům. Tyto soubory cookie sledují návštěvníky napříč webovými stránkami a shromažďují informace za účelem poskytování přizpůsobených reklam.
| Cookie | Délka | Popis |
|---|---|---|
| _fbp | 3 months | This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website. |
| AnalyticsSyncHistory | 1 month | No description |
| bcookie | 2 years | LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID. |
| bscookie | 2 years | LinkedIn sets this cookie to store performed actions on the website. |
| fr | 3 months | Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin. |
| lang | session | LinkedIn sets this cookie to remember a user's language setting. |
| li_gc | 2 years | No description |
| lidc | 1 day | LinkedIn sets the lidc cookie to facilitate data center selection. |
| NID | 6 months | This cookie is used to a profile based on user's interest and display personalized ads to the users. |
| test_cookie | 15 minutes | The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies. |
| UserMatchHistory | 1 month | LinkedIn sets this cookie for LinkedIn Ads ID syncing. |
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